MARKETING PORTFOLIO



LAUREN HERRERA

Honors Communications & Marketing

ABOUT ME:

Hi, my name is Lauren Herrera! I am a Junior at the University of Connecticut passionate about marketing and advertising. Having been the Chief Marketing Officer of UConn Student Television and an intern at various marketing agencies, I am eagerly dedicating my studies in Communications and Marketing to different projects. I am always looking to learn more and hone my skills further within the field.

Beyond academics, I love the arts and enjoy applying my creative visions to every project. I am particularly interested in the beauty and fashion industries and am excited to learn more about the application of creativity in advertising campaigns. Look through my portfolio to see the projects I’ve worked on at school and as the Chief Marketing Officer of UCTV!

SKILLS:

Digital Marketing and Analysis, Event Planning, Content Creation, CapCut and Premiere Editing, Google and Microsoft Suites

KIA Campaign

Career Wave

UConn Self Care

UConn Television

2024
career wave
advertising campaign 

CAREER WAVE ADVERTISING CAMPAIGN

CREATIVE BRIEF AND PORTFOLIO

Within our Advertising course, I worked alongside a team to create the business concept ‘Career Wave’. Using pop culture references, social media graphics, and target audience research, we created a platform with streamlined career tips for college aged students.


Internship Projects & Clients

LikeyCo

LikeyCo

Foresight Strategies

LikeyCo

FEEL GOOD FOODS

Visual Communication